Have you ever considered gender stereotypes in the women, skincare, and beauty paradigm? We discussed this with Martina Rogato, a sustainability entrepreneur, founder of ESG Boutique, G7 and G20 activist in the field of equal opportunities, and named by Start-Up Italia as one of the 100 women changing Italy.
Women in the world
Women make up the majority of the world's population, "we are talking about 51% of the population who are often marginalized and do not have access to equal opportunities. According to The World Economic Forum, we will have to wait 132 years for an equitable world. This is something to reflect on not only during International Women's Day, but every day," explains Martina Rogato in this video.
Women and pre-defined models imposed by society
Today, women are continuously (still!) categorized into pre-defined models that concern not only their professional or family life, but also their more private and intimate sphere related to self-care. A woman who cares about her appearance is not less authoritative, reliable, qualified, competent, or committed. If a woman is committed, vanity is not forgiven. If she doesn't like to take care of herself, she is made to feel less of a woman. If a woman invests in self-care, she is considered frivolous.
"We must all contribute to creating a society that does not imprison women in limiting paradigms, but that aims to preserve and enhance the intrinsic uniqueness of each woman, even in caring for ourselves. Free to be what we desire, on March 8th, like every day," explains Martina Rogato.
How can we break these patterns? By normalizing the healthy habit of dedicating time to oneself, maintaining a good lifestyle to recharge, caring for the skin with a skincare routine, and proudly conveying the freedom to evolve and be what you want.
Self-care as respect for one's own beauty
Taking care of your skin with a beauty routine is a winning habit that gives credit to the small and large daily efforts of each person. Dedicating oneself to skincare is not a trivial or unimportant gesture: it puts us first, even for a few minutes a day, even on those days that seem endless and where we feel lost. Through our skin, we can convey our intrinsic radiance to spread our pride, our voice, and our authentic beauty.
SKINIUS creates products with the aim of accompanying the skin through all its emotions and changes by studying new dermocosmetic formulations that respect the uniqueness of the individual. SKINIUS believes in the authentic beauty of an expressive and radiant face, helping the skin to find within itself the natural resources to shine for a long time. SKINIUS celebrates the true beauty of women every day.