SKINIUS was founded on January 18, 2008, and we cannot fail to thank those who, from the very beginning or for a short time, choose our products for their skin every day. But how was Skinius born? Behind this made in Italy skincare venture there are no business plans or strategic plans: there is a real and deeply felt dermatological need, which led Mariagrazia Boniardi, a biologist and researcher, to believe in an innovative idea, which today is the brand's mission: happy cells for the most sensitive skin thanks to high-performance and delicate anti-aging formulas.
Who is the founder of SKINIUS?
Mariagrazia Boniardi, who graduated with honors in biology, began her career as a lecturer and researcher after completing her studies. The birth of Skinius came a few years later, by pure chance, following increasingly delicate and sensitive skin that brought the biologist closer to the world of pharmacy cosmetics. Mariagrazia's skin became more reactive and intolerant to any type of product with each passing year; this uncomfortable situation convinced the doctor to undergo patch tests that revealed several allergies such as nickel, perfume, and parabens.
I tried various "free of" formulations over and over again, but without success: my problem was not resolved, and I couldn't find a cream that worked. I could have taken antihistamines and cortisones to alleviate the discomfort and skin imperfections, but, as a biologist, I preferred to listen to my skin and understand what it wanted to communicate to me.
The turning point for Mariagrazia came with her studies on phospholipids extracted from soy, biocompatible with the cellular membranes of the skin. This powerful raw material, widely used in pharmacology, helps promote cell regeneration and is useful for the integrity of the surface hydrolipidic barrier. A few years later, Dr. Boniardi realized the potential of combining phospholipids with glucosamine, a precursor of hyaluronic acid, with very moisturizing properties. Phospholipids and glucosamine thus gave rise to the Fospidina complex, present in all products of the SKINIUS The Doctor Is In anti-aging dermocosmetic line and in a very high percentage in FOSPID Active Serum.
The line was created to address skin problems related to aging, even in cases of sensitive skin. All products are formulated with particular attention to effectiveness and tolerability. In addition to the basic safety tests required by the European Cosmetic Regulation, we have thoroughly tested the more targeted performance of our formulations with solid instrumental and clinical evidence, under dermatological control. These tests were conducted on 221 volunteers, testing, with excellent results, the dermocosmetic products of the Skinius The Doctor Is In line through 33 tests in groups of 20 to 60 volunteers depending on the product. The excellent results make us confident not only in the effectiveness but also in the tolerability for a wide range of skin types.
From skincare to supplements: IN&OUT routine
From the development of the Fospidina complex, Mariagrazia's studies evolved into an IN&OUT beauty routine concept where cosmetics are combined with food supplements, outlining a new type of anti-aging treatment. As a biologist, Mariagrazia is aware that, by definition, the action of dermocosmetics affects the epidermis, while supplements can also reach the dermis from within. For this reason, Skinius' best-seller is the Booster Anti-aging IN&OUT protocol, with a very high concentration of the Fospidina complex, where the action of FOSPID Active Serum is enhanced by the FOSPID.IN supplement. This is because the Skinius line is designed for sensitive skin, but, above all, to prevent and alleviate all those skin imperfections related to skin aging.
Those who choose SKINIUS find anti-aging formulations that respect all skin types. Our mission, in fact, is to meet the needs of sensitive skin in search of high-performance anti-aging solutions: an essential line of products for all skin needs, at any time of the year and life.
SKINIUS is made in Italy skincare
Behind SKINIUS there is also the desire to protect and promote made in Italy: the entire skincare production chain is, in fact, developed in Italy with Italian partners, from the research of raw materials, to formulations, to the development and production of packaging.
Mariagrazia Boniardi also believes in conscious beauty, which translates into a positive lifestyle, a healthy diet rich in seasonal fruits and vegetables, and constant physical activity.
Skinius = from the English skin and the Latin ius (right) because the skin has the right to be treated with science and conscience
Skinius aims to improve the quality of life of skin cells which, through Fospidina, are enabled to produce more collagen and elastin, essential for luminous and firm skin. Quality, scientific rigor, and passion for dermatology are the secret of SKINIUS, the company that makes #happycells its mission.