The company was founded in 2008 in Milan from the formulation experience of Dr. Mariagrazia Boniardi, a research biologist and dermatological patient herself due to her reactive and intolerant skin.
Empathy at the skin level and its scientific expertise have given life to SKINIUS with a revolutionary pioneering spirit: it has always placed dermatology at the center and made it the pillar of its development, with responsibility and proven scientific results. It is a reliable brand also appreciated for its scientific heritage and its expertise in dermatology: it is certainly a plus that loyal customers know well and that wins over new ones.
We have chosen to distribute SKINIUS in Pharmacies and Parapharmacies: a choice dictated by the mutual recognition of professionalism and skin protection that the sector requires.
The SKINIUS functional protocols, today as always, combine efficacy and tolerability with great pleasure of use and for this reason they are very successful in pharmacies and in the dermatological field.
SKIN - from the English Pelle
the emotion of feeling good in your own skin at any age
IUS - from the Latin Diritto
the right of the skin to be treated with science and conscience
SKINIUS is now recognized in the dermatological world thanks to the seriousness and prestige of the formulas that have always been the reference for the most sensitive and delicate skin in a dermo-systemic perspective. The brand focuses on the concept of "skin longevity" with "pro-ageing" home treatments complementary to outpatient therapies in regenerative plastic dermatology, with a view to preventing aging and promoting skin longevity.
At SKINIUS, we understand that life's challenges often reveal the importance of the essentials, as happened to Dr. Mariagrazia Boniardi in solving her problem of sensitive and reactive skin. This principle guides our philosophy and is reflected in our products, designed to offer what the skin really needs in a simple, concrete and conscious way.
Quality, scientific rigor and passion for dermatology are at the heart of SKINIUS®, the company that makes #happycells its mission.
The SKINIUS® philosophy is clear and transparent, without the need for gimmicks, just like the products: functional, focused and concentrated on “leading” references with a solid scientific basis that simplify the complexities.
SKINIUS® promotes a positive “pro-aging” approach as a tribute to natural, authentic and conscious beauty, which translates into elastic, plump, hydrated and luminous skin at any age, at any time of the year and in life.
A story of continuous research and innovation, thanks to the strength and stability of an Italian family business
Today, as always, Dr. Mariagrazia Boniardi is the spearhead at the helm of the company, providing scientific and strategic direction to all areas. Alongside her, there are her children Alice and Andrea, an integral part of the growth and development of the brand, who joined the company during the early years of development, acquiring over time roles of responsibility in guiding SKINIUS towards the future.
Alice Di Pietro graduated with honors in corporate communication in Milan, also training in the United States between New York and UC Berkeley in San Francisco. After 10 years in science journalism, in 2014 she joined SKINIUS to start, structure and develop the brand, creating and developing the areas of communication, marketing, digital, national and international sales, focusing in particular on scientific training. In 2024 she won the WE Award Special Prize, is one of the Unstoppable Women of StartupItalia and since 2022 she has been part of the Young Entrepreneurs Group of Cosmetica Italia, embracing a dynamic, innovative and kind vision of leadership for the future of the cosmetics industry.
Andrea Di Pietro graduated from the Faculty of Pharmaceutical Sciences in Chemistry and Pharmaceutical Technologies, with an experimental thesis on an innovative method of releasing active ingredients in oral drugs and supplements. Since 2017, he has contributed to the company's growth in the Research & Development, Operation and Management divisions. His important formulation, organizational, technical and scientific expertise has contributed to the company's growth by developing new formulation technologies, optimizing processes and implementing rigorous company protocols and procedures to maintain high standards of innovation, quality and sustainability.