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SKINIUS was born on January 18, 2008, from a real and heartfelt dermatological need. At the base of this project is the formulation expertise of Dr. Mariagrazia Boniardi, biologist and researcher, who transformed a personal challenge into an innovative mission: to create happy cells for the most sensitive skin like hers, thanks to high-performance and delicate anti-aging formulations.
Mariagrazia has lived with extremely sensitive and reactive skin since early childhood, characterized by dermatitis, intolerances and redness. This discomfort pushed her towards science, leading her to graduate in Biological Sciences in 1984. Her career developed in innovative fields, from experimental oncology at the Tumor Institute of Milan, to microbiology at the University of Milan, dedicating thirty years to teaching, until conducting independent studies in Cosmetological Cytology, deepening the study of epidermal cells and liposomes.
In 1996, Mariagrazia experienced a turning point. Her very sensitive skin found no relief with existing cosmetic formulations, and she herself states: “I tried and tried various free-of formulations, but without success. I could have taken antihistamines and cortisone to calm the discomfort, but as a biologist I chose to listen to my skin and understand what it wanted to tell me”.
Her studies reveal the potential of phospholipids, plant extracts that are biocompatible with epidermal cell membranes. This raw material, already widely used in the pharmacological field, promotes cell regeneration and protects the integrity of the hydrolipidic barrier. A brilliant intuition leads Mariagrazia to combine phospholipids with glucosamine, a precursor of hyaluronic acid, creating the Fospidina Complex, now present in high concentration in SKINIUS products, in particular in FOSPID Active Serum .
In 1998 Mariagrazia started a small production destined for specialized medical centers, but it was in 2008 that she officially founded SKINIUS, making Fospidina accessible to everyone. The brand was born with a pioneering spirit, placing dermatology at the center of every development.
SKINIUS is constantly expanding, and next to Mariagrazia there are her children, Alice and Andrea Di Pietro, as well as a wonderful team of collaborators who contribute every day to create wonderful energies #cellulefelici. If the first office of the brand was a home-office, then a three-room office and a 600 m2 warehouse, today a new 4,000 m2 headquarters is under construction to meet the growing international demand. Distribution in Italy is entrusted exclusively to Pharmacies and Parapharmacies, where customers can receive qualified advice from pharmacists and experts in dermocosmetics.
Behind SKINIUS there is also the desire to enhance the Made in Italy: the entire production chain is developed in Italy, from the formulation laboratories to the production of the packaging. Furthermore, the brand promotes conscious beauty, inspired by a positive lifestyle, with a view to skin longevity, a global strategy aimed at preserving the health and vitality of the skin for as long as possible.
Quality, scientific rigor and passion for dermatology are the values that guide the brand, a point of reference for sensitive skin and for those looking for high-performance and respectful anti-aging solutions.
Find out more on our About Us page
